Terms & policies

I know reading the small print can be a bit boring, but by law I am required to show this information before anyone buys from me here at Sewn Down Purple Lane. From here onwards in this document, SDPL will refer to the full identity of the business which is:

Sewn Down Purple Lane
Ruth Cumming
129 Sellywood Road
B30 1XA
07807 071186

If you purchase anything from SDPL you agree to be bound by the terms stated below – which conform to The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 – and if you do not agree to be bound to these terms you cannot purchase from SDPL. It is my responsibility to supply you with goods that meet your consumer rights. If you have any concerns that I have not met my legal obligations please contact me.


Purchases of stock items are made via the Etsy shop and purchases of custom items are made via Paypal invoice or bank transfer (as discussed in correspondence via the order enquiry form or Facebook messages). You do not need a Paypal account to pay the invoice, you can pay by debit/credit card by following the instructions in the invoice. All prices are clearly displayed in the Etsy shop for each item, and price guides for custom items are found here – exact prices for customs are discussed and finalised before the invoice is sent. If any pricing error/typo occurs in the shop or invoice, I am not required to honour it – in this case I will contact you with the correct price of the product(s) and ask if you would like to cancel or proceed with the correct price.

Once full payment has been made, I (SDPL) enter into a contract with you the buyer, and you will be sent a confirmation with details of your order via either Etsy or Paypal. Please check that the details are correct, particularly your delivery address, and send any corrections to me as soon as possible. I am required to send orders to the delivery address stated on the Paypal or Etsy transaction otherwise I am not covered by their seller protection policies, so if the delivery address is wrong, this will mean cancelling the transaction and making the payment again.


I will process and dispatch your order as quickly as possible – this means usually the same or next working day for stock items and usually 15-20 working days for custom items except in busy periods when it may go up to 30 working days. Working days exclude weekends, public or bank holidays and other holiday times that I have clearly specified on Etsy and Facebook. If for whatever reason I am unable to dispatch within these time frames, I will contact you to discuss whether you would like to cancel the order or proceed within a new agreed time frame. If I do not hear back from you after contact in this case, I will automatically refund 3 working days after the transaction. If at any point prior to dispatch you would like to cancel the order, please fill in this cancellation form.


Most parcels destined for the UK and other countries are posted via Royal Mail second class, with some exceptions such as parcels with contents worth more than £50. More information on postage charges can be found here. In my experience, the vast majority of parcels arrive within 2-3 working days to UK destinations and 7-10 working days for international destinations. Royal Mail do not class a parcel as lost until 10 working days after it was posted for UK destinations or 20 working days afterwards for Europe or 25 working days afterwards for the rest of the world. If you have not received your parcel within 10 working days (UK) or 20 working days (international), please let me know this via Etsy, Facebook or email. If the parcel has been lost in delivery to you, I will need to claim for loss from Royal Mail (or the appropriate courier) – this may take up to 30 working days, and in the mean time I will assess on a case by case basis whether I can refund or replace the item(s) before Royal Mail compensate me. I will not be held responsible for any extra charges that you incur in the delivery of your parcel (e.g. customs charges).

Returns – refund or exchange

Of course I hope that you are happy with your purchase from Sewn Down Purple Lane. However, I understand that buying at a distance is sometimes tricky, and you may not be as pleased once your order is with you than when you saw pictures, for example it might not fit your child as well as expected. If for any reason you would like to return your purchased item(s), you have the right to do so within 14 calendar days after you received it/them, in order to receive a full refund or exchange. Custom items are exempt from the Consumer Contracts Regulations, so it is not possible to accept returns on items that were a custom order, unless they are faulty. I will not be held responsible if items do not fit and they were made to measurements that you supplied.

If you return an item, I will not be held responsible for loss or damage to the parcel in the return post. To return any item, first fill in this returns form, then send the form to me via Etsy, Facebook or email and please wait for my reply before posting the item back to the address above. It is advisable to keep your proof of posting or send it “Signed For” in case the parcel gets lost or damaged, and then you would need to claim the loss from Royal Mail or whichever courier you choose.

I cannot refund any postage that you are charged when returning any item for refund or exchange. For refunds: I am only required by the Consumer Contracts Regulations to refund the initial postage that you paid to receive the item(s) up to the value of our most basic postage option (Royal Mail – 2nd class standard for a value up to £20, and 2nd class “Signed For” for a value up to £50) even if you chose a more expensive option. For exchanges: I will pay up to £2.80 (small parcel, 2nd class standard) towards the postage of the replacement. I will process returned items as soon as possible, which is usually within 1-2 working days, but please allow up to 10 working days from the date of return for your refund or exchange to be sorted out. In order to receive a refund or exchange, returned items must be unused, unwashed and in a condition that I can resell them.

I take pride in the attention to detail that I put into my work, and although I make every effort to produce excellent quality products, I am still human and the odd mistake may happen. If you receive an item that you deem faulty, please get in touch with me and I will do my best to rectify as soon as possible. I will deal with faulty items each as a case on their own. I will refund, repair or replace any faulty item that is returned to me clean and has been cared for according to the instructions in the “Caring for your Sewn Down Purple Lane item(s)” guide that you received with your product(s) and which is also available online here. I also expect a clear explanation of the fault. Postage charges will also be refunded for faulty items.

Privacy policy 

This Privacy Policy describes how and when I collect, use, and share information when you purchase an item from me, contact me, or otherwise use my services.

This Privacy Policy does not apply to the practices of third parties that I do not own or control, including Etsy, PayPal, Facebook, Instagram, or any third party services you access through any of these parties. You can reference Privacy Policies of Etsy, PayPal, Facebook and Instagram to learn more about their privacy practices.

To fulfil your order, you must provide me with certain information (some of which is provided to me via a third party such as PayPal) – for example your name, email address, postal address, payment information, and the details of the product that you purchase. You may also choose to provide me with additional personal information (for a custom order, for example), if you contact me directly.

I rely on a number of legal bases to collect, use, and share your information, including:

•as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;

•when you have provided your affirmative consent, which you may revoke at any time;

•if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and

•as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services; and 2) Compliance with the Etsy Seller Policy and Terms of Use and the Paypal Seller Policy. I use your information as necessary to comply with my obligations under the Etsy Seller Policy and Terms of Use and PayPal Seller Policy.

Information about my customers is important to my business. I share your personal information for very limited reasons and in limited circumstances, as follows:

•Etsy. I share information with Etsy as necessary to provide you with my services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use.

•Paypal. I share information with Paypal as necessary to provide you with my services and comply with my obligations under the Paypal Seller Policy.

•Service providers. I engage certain trusted third parties to perform functions and provide services to my shop, such as Royal Mail. I will share your personal information with these third parties, but only to the extent necessary to perform these services.

•Business transfers. If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law.

•Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

I retain your personal information only in electronic form, all of which is protected by suitably strong passwords and pass codes. I do not retain your personal information on my own hardware, it is all stored on and accessed via third party servers – Etsy, PayPal, Facebook, Instagram and Google. I do not retain your personal information in hard copy. I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. I generally keep your data for the following time period: 7 years (to comply with tax-related law).

I may store and process your information through third-party hosting services in the USA and other jurisdictions. As a result, I may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If I am deemed to transfer information about you outside of the EU, I rely on Privacy Shield as the legal basis for the transfer, as Google Cloud (where the custom order enquiry form data are stored) is Privacy Shield certified.

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:

•Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.

•Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will delete your personal information upon request.

•Object. You can object to my processing of some of your information based on my legitimate interests. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

•Complain. If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

For purposes of EU data protection law, I, Ruth Cumming, am the data controller of your personal information. If you have any questions or concerns, you may contact me at hi@sewndownpurplelane.co.uk. Alternatively, you may write to me at:

Ruth Cumming 

129 Sellywood Road 



B30 1XA